Save £100 on the 5-in-1 hair styler that Holly Willoughby's hair stylist uses (2025)

Even though the latest season has wrapped up, Holly Willoughby's dazzling Dancing On Ice looks continue to captivate fans. From her opulent dresses to her flawless make-up, we're all itching to know the secrets behind Holly's beauty regime. Well, good news!

In the lead-up to this year's grand finale, Holly's hair guru, Ciler Peksah, spilled the beans on the hairstyling tool she swears by for crafting some of Holly's most memorable looks from the series.

But wait, there's more - not only can we reveal where you can nab the exact same hairdryer and styler, but it's also currently boasting a whopping discount, thanks to a Beauty Bay deal that's slashed its price by £100, reports the Mirror.

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Save £100 on the 5-in-1 hair styler that Holly Willoughby's hair stylist uses (1)

Say hello to the Silk'n Silky Air Flex, the tool Ciler credits for Holly's stunning hairstyles. This multi-tasking hair dryer and styling tool with air wrap technology is your one-stop-shop for creating a variety of hairstyles.

This all-in-one hair drying and styling gadget utilises negative ion and premium water ion technology, promising smoother and glossier results with every use. The tool comes with a range of attachments, making it easier, safer, and more convenient to switch up your styles, not to mention perfect for travel and storage.

Whether aiming for bouncy curls with the autowrap attachment, a sleek blow-out with the oval brush, or just perfectly straight tresses thanks to the paddle brush, this gadget has got you covered. For those seeking precision drying, it's all about the concentrator attachment. At the same time, the diffuser – with its tweakable prongs – is your go-to for spotlighting curls, all harnessing the power of one versatile gizmo.

This savvy styler considers your hair's health by monitoring air temperatures 50 times a second, dialling the heat down if it gets too hot, and adding extra heat protection for good measure. For icing on the cake, it boasts an LED display with temperature options alongside three-speed settings, offering fuss-free controls that won't cramp your styling flow.

Bagging both value and style in one snazzy tool, it dishes out head-turning volume, lasting shape, and impeccable bounce without frying your locks. One device, many looks, and currently at an irresistible £100 discount. Thanks to this deal, the Silky Air Flex has slashed its price tag at Beauty Bay, where it's plunged from a steep £249 to a more wallet-friendly £149.40.

But, for those who don't mind splurging, Holly's stylist's fave pick remains up for grabs at full tilt, a cool £249, courtesy of Lookfantastic and Boots.

While Beauty Bay doesn't currently have any reviews on the Air Flex for now, the buzz over at Lookfantastic speaks volumes, with one ecstatic 5-star patron raving: "I got this on offer purely for the hair dryer which is lovely. My hair feels great after. It has lots of different attachments which I've attempted to curl my hair but those bits definitely don't do it for my hair but perhaps I'm doing it wrong."

This shopper couldn't contain their excitement, sharing: "I have been looking for a styler like this for ages and was going to buy a Dyson. I came across this styler on LookFantastic and the reviews were amazing, plus the price is so much cheaper than the Dyson so I took the plunge and bought it. My hair is of medium thickness, naturally straight and always falls flat after a while. However, this styler is a game changer; after using this, my hair is so bouncy, full of volume, shiny and looks like I've been to the salon; the different attachments are really easy to change and use."

They didn't stop there, continuing to rave: "The digital screen shows you the temperature of the heat coming out and is easily changed with a click of a button. There are 3 airflow options to choose from, and the hair dryer itself is so light in comparison to my previous standard hair dryer. It comes in a beautiful, stylish black case that has a purpose-built compartment for each attachment. I would highly recommend this styler; it is AMAZING!!!"

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Save £100 on the 5-in-1 hair styler that Holly Willoughby's hair stylist uses (2025)
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